Pantone’s Color of the year has become a “new years” tradition (of sorts) for many in the art and design world. Including us here at Blue Sky Papers and our sister brand, ClaireMagnolia. Now, we don’t specifically design our products or choose materials based off the color of the year, however we do let it influence our styling and trend expectations each year.
If you aren’t familiar with Pantone’s color of the year let me explain a bit for you. At the end of each calendar year, the folks over at Pantone announce the ‘color of the year’ for the upcoming year. They have a committee of people who help select the color each year. (Although, they say the color practically chooses it’s self.) Pantone begins its field research early each year, looking for reoccurring color patterns and trends that they are experiencing in their daily life, voting and selecting a hue before the end of the year.
This year’s color is a color that traditionally symbolizes inventiveness, artistic expression and spiritual reflection. Ultra Violet is the perfect combination of bold + calm stability that the year 2018 needs.
When we design our products, we like to play around with color combinations and texture. Combining them in unique ways, but so that they still have a timeless touch to them. Our goal isn’t to be ‘on trend’ but rather, to create a product to be an heirloom that will stand the test of time and trends…..all the while, who doesn’t want to be with the times?! So- we take the color of the year (or other trends) and bend them to fit our own brand and expectations, too.
While none of Blue Sky Papers or ClaireMagnolia products scream ‘ultra violet’ we have many options in that color family for you to choose from. Violet traditionally is a popular color for weddings and comes in a variety of shades.
If you’re not bold enough to have purple as your main focal color, try using it as a soft accent to a more traditional hue. Like, above- a deep wine-purple ribbon to compliment our taupe satin vow book or a plum ribbon to complement the ivory vow book.
While their have been colors of the year that haven’t been our favorite, ultra violet (and all of its hues) is one that we will enjoy all of 2018.
Do you keep up with trends? Is ultra violet a color you will incorporate into your life in 2018?
